The issue of forex and binary options brokers entering into sponsorship/partnership deals with famous football clubs has often being the topic of much discussion in the industry as well as on sites, such as binaryoptionswire.com. Indeed such deals as IronFX sponsoring Barcelona FC,FxPro sponsoring West Ham United and Fulham, Alpari sponsoring West Ham and InstaForex sponsoring Liverpool FC as well as binary options brokers 24option and EZTrader sponsoring Juventus and Bayer Leverkusen/Feyenoord respectively, have attracted much attention on the brokers and have proven mutually beneficial for both the brokers and the clubs involved.
Therefore, since this method has been established as a trend, it was only a matter of time before the next deal of this kind was announced. And it seems that the time has come in the shape of an agreement between Markets.com and the famous Premier League London club Arsenal FC.
Since its establishment in 2008, Markets.com has managed to be considered a reliable and successful broker in the fields of forex and CFD trading, through its powerful download, web and mobile online trading hub. The Markets.com offering comprises a full range of trading products, coupled with unmatched service and first-rate support, in an impressive 25 languages! The firm has clients in over 100 countries, and it is licensed and regulated in three different jurisdictions, as follows:
In Australia, which also gives it access to the Far East, Markets.com is operated by STA GLOBAL INVESTMENTS PTY LIMITED, which is licensed by ASIC (License No. 424008). In the EU area, Markets.com is operated by SAFECAP INVESTMENTS LIMITED, which is a firm fully regulated and licensed by the Cypriot regulator CySEC, under license no. 092/08, to offer financial services throughout the EU. Moreover, under SAFECAP INVESTMENTS LIMITED, Markets.com is also regulated by FSB, the local South African regulator (FSB 43906).
Perhaps the most compelling reason for Markets.com entering this partnership with Arsenal FC is the fact that it will greatly aid them in their effort to further expand into the lucrative Asian market. Indeed, as it is pointed out in the official announcement of the partnership, which was publicized on the www.arsenal.com website: “Markets.com will activate the partnership in a number of territories, with a particular focus on Asia where the Gunners have strong support following recent pre-season tours and sustained digital fan engagement.”
According to the same announcement, Markets.com will gain “the right to develop cross-promotional and marketing activities, including presence across Arsenal’s extensive digital media channels. In addition, Markets.com will have access to matchday hospitality at Emirates Stadium to offer exclusive experiences to their key clients.”
The announcement also features commentary from Francisco Rodriguez, who is Markets.com’s director of business development for the Asia Pacific region, who stressed that: “We are proud to be partnering with Arsenal, who are one of the world’s leading football clubs. Like Markets.com, Arsenal are a globally recognised brand who manage its business with transparency and integrity, consistently competing at the highest level. Partnering with Arsenal at this point in time is extremely exciting as we are focused on expanding throughout Asia and specifically in China, where Arsenal has such a large and growing fanbase.”
Finally, the announcement proves that Arsenal are equally pleased with the deal, since it quotes the team’s chief commercial officer, Vinai Venkatesham, saying that: “We are delighted to be partnering with Markets.com, a leading brand in their sector, for both this and next season. Asia is a key growth market for the Club in which our fanbase continues to grow rapidly, and we look forward to working closely with Markets.com in this region in particular.”