Sports sponsorships and especially the sponsorship of popular and high profile football clubs became a mainstream practice of online retail brokers, first in the field of forex trading and later on in binary options trading as well. This is because they are viewed as an effective means to raise awareness about a broker and its success and reach huge crowds, while the endorsement of a broker by a successful sports figure or team positively reflects on the brand and the image of the broker as well.
The first binary options brokerage to dare the step into sports sponsorships was 24option, more than a year back, when it concluded a deal with Juventus FC. The move has since then found many imitators, meaning that sports sponsorships are viewed as an effective and efficient marketing tool. It also means that binary options brokers are consolidating their position and are viewed as reliable and strong partners, leading strong brand names in the field of sports and especially football to be willing to become associated with them.
The most recent such partnership that has caught our eye is the partnership deal between the binary options broker Interactive Option with the French football club Nice F.C. This particular deal seems to have even more significance and substance than other similar deals announced in the recent past. It is a more tangible and vocal partnership, starting from the fact that the Interactive Option logo has already been stamped on the shirts of the football players of OGC Nice, while various forms of online advertising and billboard space usage in home games come to complete the package.
It would be fairly accurate to argue that this move by Interactive Brokers reveals their focus on the French market and choosing a popular team, from a city of over 350.000 residents which is also performing quite strongly in the national championship can be considered a wise move.
The main players in the binary options online retail industry had for long contained their advertising efforts almost solely through online methods, but the shift towards offline marketing strategies seems to be becoming a trend. Indeed, Interactive Brokers recently became the first online brokerage to launch a prime-time commercial spot on French TV, through which it wanted to highlight its successful track record in providing top-tier financial tools for investors throughout the EU and its official licensing agreement with Banque De France as a regulated Forex and Binary Options brokerage.
Undoubtedly, such moves add credibility to binary options brokers especially in jurisdictions such as France, where the relevant market regulator, the AMF, is very active and vocal in warning about the risks of trading, against unlicensed brokers and in favor of the protection of traders. The AMF usually updates its relevant black lists and also undertakes other campaigns, such as its mystery shopper survey, making it harder for unscrupulous brokers to deceive the French investors. Attaining thus positive publicity through high profile partnerships with well known sports teams may be a very good move on behalf of the brokers in order to attract potential clients and be viewed under a more positive light.