Cult brands belong to products that inspire a sense of customer devotion bordering on the fanatical. Customers of such brands tend to experience a sense of belonging to the company in question that goes far beyond the following of fads. They will be promoters of the brand and be loyal to the point of not being able to acknowledge a rival company’s products, even if they do have something noteworthy about them. The most iconic cult brand in recent memory belongs to the largest earning U.S company of all time, if you haven’t already guessed then we’ll give you a clue: both the logo and the name of this company are the name of a fruit, no? Okay, it’s Apple.
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