Two characteristics of binary options trading which sets them out from forex trading is the absence of leverage and the opportunity to trade a variety of assets other than forex pairs, such as metals or equity indices. These characteristics seem to be exciting American investors and fuelling their increased interest in binary options trading.
The United States Binary Options Market has until recently been the largest undeveloped market in the world for binary options. This was mostly due to the strict regulation of the market and the fact that U.S. clients’ orders must be placed through a US regulated exchange such as Cantor Exchange, which is a Designated Contract Market offering Binary Options which are regulated by the CFTC (Commodity Futures Trading Commission).
Therefore, in order to grab a piece of the action several binary platform companies are venturing into the US market and are registering as market makers on the dedicated binary options venue Cantor Exchange. TechFinancials, SpotOption and TRADOLOGIC have already done so and they were recently joined by Hello Markets.
Announcing the sealing of the partnership Hello Markets pointed out that through this deal their award winning trading platform will be directly linked with the Cantor Exchange exchange traded binary options market. Moreover, it has been announced that Cantor Exchange offers an incentive program to Cantor Exchange Referring Participants and Hello Market clients who wish to participate in this program will be able to use the Hello Markets platform. Furthermore, the Hello Markets’ legal department will also assist the company’s clients in obtaining an NFA (National Futures Association) license – a prerequisite for soliciting US clients.
The CEO of Hello Markets pointed out that “this deal represents a massive opportunity both to Hello Markets as well as to our existing and potential clients, while also highlighting that Hello Markets clients “can henceforth take advantage of this new development in order to access the vast US market.”