After its recent expansion into the booming American binary options market when in April the first introducing broker referring American traders to the Cantor Exchange went live with a custom SpotOption white label, leading binary options platform provider SpotOption turned its attention into focusing on enhancing its technology and incorporating new operations supporting the existing features for its brands.
Within this framework the platform provider has just announced the initial integration of its latest platform version, namely Spot+. This platform upgrade is essentially aimed to help the business operations of the SpotOption binary brands, by offering them a solution which is specifically focused on increasing sales and facilitating their marketing and retention activities.
The upgraded SpotOption platform includes specialized features aptly named Communicator, Autodialer, Mailer Database and Refer a friend, which combine to provide binary operators with a truly automated solution, allowing them to increase the efficiency of their sales and marketing team and opening prospects for larger profits through the reduction in manpower needs and the opportunity to reach a larger target market in much less time.
Ran Amiran, the CEO of SpotOption remarked that “We’ve always prided ourselves on providing the complete solution, and all that was left for the operator to do is sales and marketing. However, sales and marketing plays too intricate of a role in the success of the business to not be included in our solution. That’s why Spot+ is now the game changer, and truly the complete binary solution.”
Indeed, SpotOption has built on its long experience and know-how, established through the fact that it currently has over 250 labels employing its platform and has developed this upgraded platform based on a prolonged and careful study of trader characteristics and behavior patterns. As a result, the labels powered by SpotOption can now mazimize their benefit and achieve high client conversion and retention through automation.