Under the fitting slogan “24option and Boris Becker the winning option,” the binary options broker 24option has taken another leap in expanding its client base and it is now well set to attract tennis fans through the recent sponsorship deal it has signed with the famous German tennis star Boris Becker.
24option had made a dynamic entrance into sport sponsorship deals when last year it had signed a partnership agreement with the Juventus Football Club, one of Italy’s leading teams and a very well known team in Europe and the entire world. The broker’s recent move to sign a similar deal in order to sponsor Boris Becker builds on this strategy, since besides being a very famous and successful former tennis player, Boris Becker is also currently the coach of Novak Djokovic, the current number one player in the ATP tennis rankings.
Boris Becker is indeed a legendary player in the world of tennis, since he was once number one in the rankings as well, on top of being a six-time Grand Slam singles champion, an Olympic gold medalist in doubles, and the youngest-ever winner of the men’s singles title at Wimbledon at the age of 17. Moreover, Becker had also won five major indoor championship titles including three ATP Masters World Tour Finals, having also reached eight finals altogether, one WCT Final and one Grand Slam Cup. During his career he won five Masters 1000 Series titles and eight Championship Series titles, while the reputable Tennis Magazine had classed Boris Becker at the 18th place on its list of the 40 greatest tennis players from 1965 to 2005.
The retail binary options industry sees new entrants every day and the competition among brokers is indeed fierce. Already being one of the largest and longer established online retail binary options brokers 24option seems to have adopted a rigorous strategy with regards to sponsorships agreements with sports symbols of the highest caliber, such as the Juventus football team and Boris Becker, because being endorsed by such prestigious and important partners helps the broker to convey the message to traders that it is indeed a leading player in the industry and that it stands out from the competition because it is reliable, well established and successful.
Commenting on their deal with Boris Becker, 24option officials pointed out that “We’re proud of this partnership agreement with a legend like Boris Becker. We are both leaders in our respective fields, on a global scale,” while Boris Becker himself said that “trading with 24option is secure, accurate, and delivers superior customer service. I am delighted to be involved with another Number 1 brand.”