24option is rightly regarded by many as one of the most popular binary options brokers and one that is always on the lookout for new and innovative approaches to improve its offering as well as gain exposure and promote itself to potential customers.
The broker has already recognized the huge potential of sports in its marketing campaigns and this is why it has signed relevant sponsorship campaigns, such as the one with popular Italian football club Juventus FC, as well as with tennis legend Boris Becker.
In another innovative and bold marketing move, ever since 1st May of this year 24option has launched a new, pan-European television advertisement campaign broadcasted on the Eurosport channel, in the form of 24option’s highly acclaimed “Boxers” commercial. The campaign is made up to feature prominently during premium live sports programmes broadcast by Eurosport, such as The World Snooker Championship Finals , the Roland Garros Tennis Championships, The Giro D’Italia and Le Mans race.
24option invested a lot on this campaign and has made sure that these newly produced TV commercials are distinguished for their high standards of innovation and quality. In fact this campaign itself signifies a first in the binary options trading industry as a whole, since it is the first time that a broker is targeting potential customers in 54 countries simultaneously, where Eurosport is broadcast to over 119 million viewers each month.
A 24option spokesperson pointed out that the broker is “very proud of this new partnership agreement that takes us to yet another new milestone in our history and look forward to it being a ‘knockout success’.”
Indeed, through this move 24option will not only gain exposure and effectively increase its brand recognition but it will also manage to establish a strong foothold in the world of traditional media, where the retail online binary options industry is still largely unrepresented.