Ibrahimovic, Cavani and other Paris St. Germain stars are all featured on a banner in a prominent position on the French version of the website of popular binary options broker OptionWeb, over the slogan “they all trade on OptionWeb, why not you?”
This signifies that OptionWeb is the new broker that joined the bandwagon of high profile football partnerships, as we have already predicted that would be one of the main marketing trends for the binary options industry in 2016.
Paris Saint Germain, a popular team in the populous capital of France, is a hugely successful team, which has won the title in France last year and is currently on the 1st place of the French championship race. The team enjoys a star packed roster and has an impressive track record of European successes as well.
Unlike other sports sponsorships deals, this agreement between the French champions and OptionWeb appears to be specifically tailor made to focus on the French market and help the broker gain not only brand exposure and brand awareness in the French public, but also much needed credibility and prestige by associating its name with a respected and popular football club.
Accessing the French market is a particularly challenging task for binary options brokers, primarily due to the strict stance and vigilant demeanor of the country’s regulator, the AMF (Autorité des Marchés Financiers), which has specifically targeted binary options providers and has exposed many of them who have committed severe violations of the relevant legal provisions. As a result of the proactive and vocal stance of the AMF, binary options trading has been tarnished in the eyes of French investors, who have sought ways to rectify their image and attract the interest and the custom of French clients.
This explains why a series of binary brokers have entered into sponsorship deals with French football teams in the past months. Besides the Option Web-PSG deal, currently, such deals include broker 24option sponsoring Olympique Lyonnais, Interactive Option partnering up with Nice, Investor Area sealing a deal with St Etienne and EZ Trader sponsoring Monaco.