Rethinking the binary options industry football sponsorships


Upon receiving the news here at that yet another binary options broker, this time the CySEC regulated EZTrader has concluded a sponsorship deal with not only one but two renowned European football clubs, the German Bayer Leverkusen and the Dutch Feyenoord Rotterdam, we felt that we were compelled to look a bit further into this new phenomenon that is becoming a mainstream trend.

Of course, sports sponsorships and especially the sponsorship of famous, well established and popular football clubs has long been a preferred marketing and promotion method by the big players in the online retail forex business. Such examples include, but are not limited to, IronFX sponsoring Barcelona FC, FxPro sponsoring West Ham United and Fulham, Alpari sponsoring West Ham and InstaForex sponsoring Liverpool FC.

However, the recent announcement that Italy’s Juventus FC agreed to be sponsored by binary options broker 24option, followed by the deal between iTrader and Beitar Jerusalem and now the deal of EZTrader with the two clubs can only signify that binary options firms are moving up in the success ladder. Some might propose that football clubs all around are maybe facing economic hardship and are thus much less picky about who they partner with and this is why binary options brokers managed to get a piece of the pie. This might have some validity when it comes to the iTrader and Beitar deal, as the Israeli club was indeed facing a challenging year ahead with especially low season ticket sales, however we find it very hard to believe that the likes of Juventus or Bayer Leverkusen turned to binary options brokers because they could not find other sponsors.

Thus, we can safely assume that the deals announced between reputable football teams, which are serious ventures with huge fan bases and who would never jeopardize their fame and reputation with being associated in dodgy deals, and binary options brokers can only mean a series of things:

First, that binary options brokers are successful business that are making enough profits in order to be able to afford to pay the large sums involved in football and sports sponsorships.

Second, that the binary options industry has established itself as an accepted, reputable investment instrument and it is no longer associated with sinister thoughts or equated with pure gambling, as was often the case when the industry was first launched. As it gains credibility and acceptance, reputable teams have no problem being associated and partnering with binary options firms.

Third, that building of this improved image, binary options firms are confident and prepared to gain more visibility on two fronts. First by appearing in the local and global communities as giving something back through sponsoring sports events and popular teams and second by attracting clientele, drawing new traders from the huge international fan bases of the teams they choose to sponsor. Moreover, they want to take advantage of the perks they can get through such sponsorships, for example VIP access to games and famous players, to be able to offer them as rewards and promotions to their clients, staff or associates as incentives.

Some are even bold enough to claim that such moves, as the dynamic entry into football sponsorship, are the first signs that the most successful and strong among the binary options brokers are already seriously contemplating the next stage of their expansion by actually attempting to go public through Initial Public Offerings. Perhaps it is a bit soon to make such claims, but signs seem positive for the binary options industry nonetheless.